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Evidence Guide: BSBMKG605 - Evaluate international marketing opportunities

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

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BSBMKG605 - Evaluate international marketing opportunities

What evidence can you provide to prove your understanding of each of the following citeria?

Review global market environment

  1. Assess international trade patterns and identify their likely importance for the business
  2. Research international business and electronic commerce market factors, and assess opportunities to enter, shape or influence the market for their likely contribution to the business
  3. Identify international markets operating under free trade or protectionist arrangements and estimate likely ease of entering and trading successfully
  4. Identify international trade policies and agreements and estimate their likely impact on international marketing opportunities
Assess international trade patterns and identify their likely importance for the business

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research international business and electronic commerce market factors, and assess opportunities to enter, shape or influence the market for their likely contribution to the business

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify international markets operating under free trade or protectionist arrangements and estimate likely ease of entering and trading successfully

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify international trade policies and agreements and estimate their likely impact on international marketing opportunities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess international business and electronic commerce market factors

  1. Identify and analyse impact of economic, political, social and cultural factors affecting international marketing opportunities
  2. Investigate international market trends and developments to identify market needs relevant to the business
  3. Identify new and emerging business and electronic commerce markets, and assess opportunities to enter, shape or influence markets based on their fit with business goals and direction, and their likely contribution to the business
Identify and analyse impact of economic, political, social and cultural factors affecting international marketing opportunities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Investigate international market trends and developments to identify market needs relevant to the business

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify new and emerging business and electronic commerce markets, and assess opportunities to enter, shape or influence markets based on their fit with business goals and direction, and their likely contribution to the business

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify risk factors for international marketing opportunities

  1. Analyse and rate acceptability of political, financial stability and corruption risk factors of potential market
  2. Analyse and rate acceptability of legal and regulatory requirements, and trade barriers to potential market
  3. Relate risk factors to international business cycles in terms of economic conditions and estimate their impact on potential market
Analyse and rate acceptability of political, financial stability and corruption risk factors of potential market

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse and rate acceptability of legal and regulatory requirements, and trade barriers to potential market

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Relate risk factors to international business cycles in terms of economic conditions and estimate their impact on potential market

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Investigate international business and electronic commerce marketing opportunities

  1. Identify and analyse international marketing opportunities according to their likely fit with the organisation’s goals and capabilities
  2. Evaluate each opportunity to determine its impact on current business and customer base
  3. Use an assessment of costs, benefits, risks and opportunities to determine financial viability of each marketing opportunity
  4. Determine probable return on investment and potential competitors
  5. Describe and rank marketing opportunities in terms of viability and likely contribution to the business
Identify and analyse international marketing opportunities according to their likely fit with the organisation’s goals and capabilities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate each opportunity to determine its impact on current business and customer base

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Use an assessment of costs, benefits, risks and opportunities to determine financial viability of each marketing opportunity

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine probable return on investment and potential competitors

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Describe and rank marketing opportunities in terms of viability and likely contribution to the business

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Review global market environment

1.1 Assess international trade patterns and identify their likely importance for the business

1.2 Research international business and electronic commerce market factors, and assess opportunities to enter, shape or influence the market for their likely contribution to the business

1.3 Identify international markets operating under free trade or protectionist arrangements and estimate likely ease of entering and trading successfully

1.4 Identify international trade policies and agreements and estimate their likely impact on international marketing opportunities

2. Assess international business and electronic commerce market factors

2.1 Identify and analyse impact of economic, political, social and cultural factors affecting international marketing opportunities

2.2 Investigate international market trends and developments to identify market needs relevant to the business

2.3 Identify new and emerging business and electronic commerce markets, and assess opportunities to enter, shape or influence markets based on their fit with business goals and direction, and their likely contribution to the business

3. Identify risk factors for international marketing opportunities

3.1 Analyse and rate acceptability of political, financial stability and corruption risk factors of potential market

3.2 Analyse and rate acceptability of legal and regulatory requirements, and trade barriers to potential market

3.3 Relate risk factors to international business cycles in terms of economic conditions and estimate their impact on potential market

4. Investigate international business and electronic commerce marketing opportunities

4.1 Identify and analyse international marketing opportunities according to their likely fit with the organisation’s goals and capabilities

4.2 Evaluate each opportunity to determine its impact on current business and customer base

4.3 Use an assessment of costs, benefits, risks and opportunities to determine financial viability of each marketing opportunity

4.4 Determine probable return on investment and potential competitors

4.5 Describe and rank marketing opportunities in terms of viability and likely contribution to the business

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Review global market environment

1.1 Assess international trade patterns and identify their likely importance for the business

1.2 Research international business and electronic commerce market factors, and assess opportunities to enter, shape or influence the market for their likely contribution to the business

1.3 Identify international markets operating under free trade or protectionist arrangements and estimate likely ease of entering and trading successfully

1.4 Identify international trade policies and agreements and estimate their likely impact on international marketing opportunities

2. Assess international business and electronic commerce market factors

2.1 Identify and analyse impact of economic, political, social and cultural factors affecting international marketing opportunities

2.2 Investigate international market trends and developments to identify market needs relevant to the business

2.3 Identify new and emerging business and electronic commerce markets, and assess opportunities to enter, shape or influence markets based on their fit with business goals and direction, and their likely contribution to the business

3. Identify risk factors for international marketing opportunities

3.1 Analyse and rate acceptability of political, financial stability and corruption risk factors of potential market

3.2 Analyse and rate acceptability of legal and regulatory requirements, and trade barriers to potential market

3.3 Relate risk factors to international business cycles in terms of economic conditions and estimate their impact on potential market

4. Investigate international business and electronic commerce marketing opportunities

4.1 Identify and analyse international marketing opportunities according to their likely fit with the organisation’s goals and capabilities

4.2 Evaluate each opportunity to determine its impact on current business and customer base

4.3 Use an assessment of costs, benefits, risks and opportunities to determine financial viability of each marketing opportunity

4.4 Determine probable return on investment and potential competitors

4.5 Describe and rank marketing opportunities in terms of viability and likely contribution to the business